2032 Olympics Branding Guide

This was a semester-long project to develop a visual identity system for a future Olympic host city. My assigned Games was the Brisbane 2032 Summer Olympics. I didn’t know too much about Brisbane before this assignment, so I started my design process by researching the city and the greater Queensland area. From there I choose three words to guide my visual branding process: aquatic, friendly, and fun

The logomark was inspired by cave paintings that were created by the Aboriginal people in Queensland, as I wanted to pay respect to an underrepresented community in Australia. The purple stroke represents the Shape of the Brisbane River. I wanted a vibrant palette, such as the fuschia and green, to represent Brisbane while also incorporating hues not commonly seen in the Olympics to add some freshness, such as the purple. My chosen typefaces were Cubano and Poppins to emphasize Australia's friendliness. I wanted people to think of aquariums when they saw the branding guidelines, which also influenced the design of the wave pattern. I also created pictograms, and chose sports that would embody Australia’s “adventurous” identity. I settled on skateboarding, breakdancing, and diving since those images would depict a variety of dynamic poses.

For the poster, I wanted a large emphasis on the water, so the audience would feel as if they were in the oceans themselves. I learned how to work with blending modes in Illustrator to achieve the ripple effect and light-ray look.

My final deliverables were creating two web page layouts for the Games. I designed a home screen and a merchandise screen using Figma.